AUSTIN, Texas — The Atlanta United host the Chicago Fire on Saturday to kick off a slate of regular season MLS matches that will be live streamed on Facebook. Spanish language broadcasts on Univision Deportes will now be available on Facebook Live in English. To get an idea of why the MLS is going in this direction with a social networking site, commissioner Don Garber noted the disruptive forces he has seen — even in his hotel gym.
“I was working out this morning here at the hotel on a Lifecycle,” Garber said at the South by Southwest Conference.