Media entertainment company Whistle Sports is aiming to significantly increase its content portfolio and international footprint with an ongoing $28 million Series D funding round, the company announced Thursday.
With big plans for operations in Asia and Europe and a much larger content portfolio, Whistle secured its largest investment from Aser, which owns ELEVEN Sports and was founded by Andrea Radrizzani. She will join Whistle Sports as a member of its board.
“This is more than just an investment. It is an innovative collaboration with a leader in social content creation and distribution that will help Aser’s portfolio to engage these young audiences by creating exciting, engaging and positive content that today’s fans love to watch and share,” Radrizzani said in the announcement.