On Friday, digital network Whistle Sports announced a branded content partnership with the NFL to create football-themed social media content, with a specific focus on millennial fans.
Whistle Sports’ network of 400 social creators and athletes will create and distribute content to over 257 million aggregated subscribers, fans and social media followers across platforms.
“This evolution of our partnership is a major stride as brands have been actively seeking ways to leverage social content and creators focused on the NFL on the channels where millennials are following sports 24/7,” said Whistle Sports President Jeff Urban in a statement.