Back to the Sports Tech Newsfeed

What Happens in Vegas Is Going Global: The UFC’s Plan for World-Wide Expansion

This is the second story in a three-part series about the UFC Performance Institute. The first story looked at the technology being used at the PI; this one examines how the PI is being used by athletes other than MMA fighters—and how the UFC is using its unique positioning in U.S. sports to expand internationally.

* * *

On a 100-degree day in sunny Las Vegas, a contingent from the Sacramento Kings’ performance team took a break from the NBA Summer League to check out the UFC Performance Institute just a few miles off the Strip.