League of Legends Worlds is, without a doubt, the crown-jewel of competitive gaming. Where Faker rose as esports’ answer to Michael Jordan; where Invictus Gaming betokened the shift from South Korean to Chinese dominance; a tournament watched by more than 100 million people last year. The pinnacle of esports already compares to some of the world’s biggest sporting events.So it’s no surprise that global audio-streaming platform Spotify partnered with Riot Games in August to become the official audio partner for League of Legends’ global events.
Esports Insider’s magazine arm, The Esports Journal, spoke with Spotfiy’s Global Head of Marketing Strategy, Neal Gorevic, about the firm’s decision to invest in esports.