Tournament organiser BLAST has announced a partnership with data storage company Western Digital for its inaugural Apex Legends event BLAST Titans.
As a result, Western Digital’s WD_BLACK gaming brand will become a sponsor of the event.
According to the release, WD_BLACK will receive ‘collaborative content opportunities’, branding across BLAST Titans’ digital and physical assets, and an exclusive activation regarding the in-game replay segments. Product giveaways are also expected to occur during the event.
Oliver Clarke, Head of Brand Partnerships at BLAST, commented: “We are delighted to collaborate with a leading gaming storage brand like WD_BLACK in our first venture into Apex Legends – BLAST Titans promises to be a hugely entertaining and exciting event with the prospect of engaging with the game’s fast-growing and highly passionate community of gamers.