Raising the amount of money required to run a top-class athletic program is no easy task. For this reason, universities are trying out new and innovative ways to increase donations. The Mountaineer Athletic Club, the professional fundraising organization that helps to support men’s and women’s varsity teams at West Virginia, is trying to stay ahead of the game.
In February, the club tested out augmented reality features in the Mountaineer Athletic Club (MAC) Membership Handbook.
The specially embedded content came to life using the Aurasma augmented reality app. Alumni simply had to download the Aurasma app, search for WVUSPORTS, and scan pages of the handbook with the Aurasma logo to see student athlete videos pop off the page.