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‘We’re a brotherhood’: How Immortals is bonding through its brand

In the past two years, Immortals has cycled through 15 different League of Legends players on its main roster, leading the LCS in that statistic.

With so much turnover in such little time, it can be hard to form an identity around a team’s players and create a brand that fans can get behind. Teams such as Dignitas and TSM FTX started from just a small group of players who quickly grew into household names.

Immortals
Photo credit: Tina Jo/Riot Games via ESPAT

As new players join the league, they have to stand out against a crowd of well-known names such as Perkz, Jensen, Impact and many more.