WePlay! Esports has invested and become a strategic partner of streamer engagement platform Organization.GG.
Financial terms of the deal have not been disclosed, however it appears the two organisation will collaborate on engagement opportunities between events.
Organization.GG provides streamers and pro players with the opportunity to directly engage with fans through personalised online experiences. The company’s present offering – titled ‘Wolf Pack Challenge’ and currently still in beta – allows CS:GO streamers and pros to challenge one another to showmatches via the Organization.GG platform.
Fans can then engage by donating to their favourite competitor, which also grants them the chance to play on the showmatch squad with the recipient of their donation.