A major trend in the sports technology space over the past few years has been the increasing number of professional athletes working with startups. Gone are the days of a player just slapping their name on a restaurant or a car dealership. Today’s savvy athletes are using their brands, expertise, money, and networks to advise, invest in, and work for exciting new ventures in the sports technology industry.
Whether through equity investments, strategic advisory roles, sweat equity, or a number of other ways, athletes are helping build new businesses. Sports technology innovators should view athletes as valuable partners to seek out as they grow their startups.