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Waterloo Region dives into esports with Subnation

Regional Canadian tourism board Explore Waterloo Region has partnered with gaming and esports media and marketing platform Subnation.

The two organisations will collaborate to assess and develop esports-focused business and event opportunities in the Waterloo region – about an hour’s drive southwest of Toronto.

Credit: Digital Magazine

The initiative is driven by Explore Waterloo Region and the Region’s Sport Hosting Office to develop a framework and implement an operational model that gives the local area the resources and capabilities to become a sustainable esports community.

With the framework in place, Explore Waterloo Region intends to attract esports and gaming events from the local to international level as part of its offering as a tourist and entertainment destination.