Wasserman and Immersive Experiential partnered to produce the Microsoft Creator’s Lab at the NFL Experience in Houston last month.
Featuring a projection dome and an interactive product showcase, the NFL Experience allowed fans to engage with a suite of Microsoft Surface products. Using Sketchable and Paint 3D, visitors had the opportunity to design football helmets, cleats, and jerseys, which were prominently displayed on the massive dome.
Two winning cleat designs were brought to life by artist Marcus Rivero for Devonta Freeman of the Atlanta Falcons and Malcolm Butler of the New England Patriots to wear during Super Bowl weekend.