If Seattle Seahawks fans attended the team’s game against the Los Angeles Rams in December, they would have clearly noticed their favorite players donning wildly bright uniforms on Action Green Day. But what they probably didn’t notice was a special kind of experimentation happening in the stands as well at CenturyLink Field.
Seattle-based Vulcan, which was founded by Seahawks owner Paul Allen, conducted a mixed reality test during the game, according to a blog post published earlier this month on the Vulcan Technology website. Staffer Eric Smith, a software engineer with innovation team The Forge, provided a recount of the experiment as he and colleagues donned Microsoft HoloLens to experience with how mixed reality could play a role in shaping the future fan experience.