Volvo Ocean Race, in every sense fathomable, indeed, stands as the impossible media mission overseas.
During this quest, designated onboard reporters have the duties to chronicle each step of this nine-month adventure, be it through capturing video, photos, and written text. These efforts are paramount to ensure the exposure of its sport while informing the latest news to fans on land.
“As a sport on the fringes, sailing really benefits from finding innovative ways of reaching a new audience,” says Amory Ross, Team Alvimedica’s Onboard Reporter.
Volvo Ocean Race, accordingly, has embraced Periscope as an early adopter of this platform, where they can provide an inside perspective on their death-defying feats to fans, including the possibility to directly interact with the sailors, themselves.