Spanish organisation Vodafone Giants has welcomed energy drink brand Red Bull as its latest partner.
The deal includes promotion across social media and broadcasts, centring around fighting games.
Acting as Vodafone Giants’ official energy drink, Red Bull is also a partner of the Giants Fighter Dojo – the organisation’s headquarters in Barcelona, Spain that was opened earlier this year in February. The facility is dedicated to fighting games, acting as a hub for competitors across its home nation.
José Ramón Díaz, CEO of Giants Gaming, said the partnership is “one more step in the evolution of our brand, since having a company like Red Bull by our side, which is the world’s leading exponent of sports sponsorship, is another confirmation of the club’s growth.