NEW YORK — As Americans skate, ski and speed their way to the medal stand in February’s Winter Games in South Korea, viewers at home will have access to a streamlined shopping experience to purchase the same Team USA gear the Olympians are wearing on the screen in front of them.
Thanks to a multi-faceted partnership including Visa, NBC, the U.S. Olympic Committee and apparel retailer Fanatics, televised coverage of the Games will include on-air prompts toward an online store where the available merchandise will replicate what’s happening live.
Chris Curtin, Visa’s chief brand and innovation marketing officer, said the store “will be choreographed to what you see on air.