Russian esports organisation Virtus.pro has announced a partnership with regional online grocery delivery service SberMarket and METRO.
As a result of the deal, SberMarket and METRO’s brands will be integrated into the organisation’s social media channel. This includes logo placement, prerolls, raffles and posts.
Throughout the collaboration, Virtus.pro players are expected to be integrated into the delivery service’s promotional videos.
Sergey Glamazda, General manager of Virtus.pro, commented: “The transition to remote operation has given a rapid increase in the digitisation of retail and FMCG.