Each year, American Family Insurance (AFI) sponsors two All-American bowl games for outstanding players at the high school level — the Under Armour All-America game and U.S. Army All-American Bowl. Some of the brightest present-day NFL stars have suited up in these games; Jameis Winston, Odell Beckham Jr., Julio Jones, etc.
Now the creator of various innovative digital content, Groove Jones, is cooking up a VR experience to market the games at high schools across the country. It’s called the Quarterback Challenge and will have fans testing their arm strength and accuracy on a virtual stage.