Virtual fitness platform Zwift announced a $120 million Series B fundraising round on Wednesday. The funding will be used to grow its treadmill-based online running platform and support its pro cycling esports endeavors.
Zwift, a multiplayer online training and racing platform for cyclists and runners, recently announced its virtual cycling platform will be used in the KISS Super League, which will become the first professional esports cycling league. Zwift’s Series B round was led by Highland Europe. Retail investment firm True, sports-tech investment company Causeway Media, and returning London-based investor Novator also contributed to the round.