North American organisation Dignitas has expanded its deal with publicly-listed esports betting company VIE.gg.
As per the new terms of the agreement, VIE.gg has acquired the naming rights to Dignitas’ Counter-Strike: Global Offensive roster; the team will now be known as ‘Dignitas VIE.’
VIE.gg is sponsoring Dignitas’ jersey for CS:GO in addition to owning the naming rights, with its logo front and centre – just above a large “DIG” emblem – with red accents. In addition, the bookmaker will produce “strategic digital and physical activations” with Dignitas aimed at the New Jersey marketplace, a location it first targeted in June.