As organisations look to increase revenue opportunities whilst also rewarding fans, there has been a huge development in fan engagement platforms and membership programmes. These can range from third-party platforms such as to org-specific projects.
But how are these methods beneficial to fans and organisations? and should every organisation utilise these projects in the near future?
On this week’s episode, Loris Burgess, the Chief Operating Officer of Beasley Esports, discusses membership programmes and fan engagement platforms, whilst also detailing how these solutions benefit the firm’s Overwatch League franchise Houston Outlaws.
This is the fourth and final part of ESI Focus’s series on Fan Engagement, presented by REELY.