Sports agency VaynerSports has announced the launch of VaynerGaming, a new division focusing on esports athletes and gaming personalities.
VaynerSports was founded in 2016 by Gary and AJ Vaynerchuk. VaynerGaming is the third division of the agency, coming just a week after the agency expanded its services into baseball.
The first client of the agency is Fortnite World Cup victor Kyle “Bugha” Giersdorf, who originally signed to the agency after winning the inaugural world championship last Summer. The agency recently renegotiated Bugha’s deal with North American organisation Sentinels.