First, the U.S. Golf Association and Cisco will enhance the fan experience through an app. But then, over the next few years, the USGA plans to leverage its newly-minted partnership with the technology giant to reimagine how the game of golf itself is played.
On Tuesday, the two organizations announced a multi-year deal to deliver new fan experiences, such as real-time scoring, mobile ticketing, and contactless payments, across the USGA’s suite of digital properties. The deal also ambitiously calls for the two to figure out how to improve the game itself, including the experience for golfers.
“Philosophically as an organization we recognize there are ways to use technology to lead golf into the future,” said Katie Bynum, USGA’s managing director of partnerships and fan experiences.