The U.S. Soccer Federation unveiled its new crest marking the first change to the logo in nearly 20 years. But the new crest is not a rebranding done in desperation to draw in more fans; U.S. Soccer is alive and well in a way most never thought possible. This change and the way the Federation made the announcement was to continue to cultivate a great relationship with the U.S. National Team(s) fans.
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The new crest was not revealed in a standard way, however.