Baltimore, MD. — “Traditional” and “by the book” have never really been a part of Kevin Plank’s business outlook. When he started Under Armour 20 years ago he set out to make a better T-shirt and felt that the apparel industry was operating (and still is) with materials, machines and ideas that were decades behind other industries.
“It is amazing for me to think about, we make a shirt the same way we do 100 years ago and it’s insulting,” Plank explained to a media event outside his converted garage in Baltimore late last month.