The Professional Fighters League is aiming to deliver mixed martial arts fans a new style of fighting. To bring OTT content to fans worldwide, the league is joining forces with ViewLift. By harnessing the power of ViewLift, PFL can offer fans behind-the-scenes as well as live content.
PFL is unique because of its win-and-advance format. Originally formed as the World Series of Fighting back in 2012, the league has been searching for ways to create original footage, both inside and outside of the cage.
“Our partnership with ViewLift is key to fulfilling PFL’s vision of re-imagining MMA and delivering a new experience for our partners, fans and fighters in our first-of-its-kind league,” said PFL CEO Peter Murray in a statement.