NEW YORK — Having started at the top of the North American sporting landscape with its 2016 NFL streaming deal, Twitter has gained the confidence of having produced a “best-in-class product” and has grown an understanding of its unique standing in the broadcast rights marketplace, said Laura Froelich, the network’s global head of sports partnerships.
“We learned that we have the ability to curate a conversation that is incredibly powerful that complements the live content, so our hypothesis was proven true,” she told SportTechie at the conclusion of the recent Twitter Sports Summit.
“The power of Twitter, the fact that people are coming to our platform to experience games in the moment and that conversation around them at the same time, that really, truly is Twitter’s value proposition and it is exemplified in what we’re able to do with live (sports).