Twitter announced on Wednesday a live streaming deal with the Victoria Racing Club that will make the Emirates Melbourne Cup on Nov. 1 the first such deal announced outside of the United States.
One of Australia’s most prestigious Thoroughbred horse races, the Emirates Melbourne Cup will be the event that Twitter will use to attract a global audience to not only watch the race, but potentially sign up to use the social media site.
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As with other Twitter broadcasts, logged-out users can watch them for free, but the company hopes to be the destination for all things live and attract more new users to create accounts.