Twitter has launched a new #HockeyTwitter campaign to embrace and enhance the social media conversation around the NHL.
Twitter’s primary sports account in Canada announced the effort with a video starring noted hockey reporters and influencers, including actor (and hockey fan) Jay Baruchel. The social media company introduced a new emoji triggered by the #HockeyTwitter hashtag (a hockey stick and puck in a speech bubble) and grouped key hockey players and commentators for users to follow with a single click. SportsNet Canada debuted a new weekly hockey show on Twitter back in October called #IceSurfing.
— Twitter Sports CA (@TwitterSportsCA) November 23, 2018
The news came with a report of the top-10 most mentioned teams and most mentioned players so far in the 2018-19 season.