NEW YORK — Twitter is exploring the feasibility of implementing micropayments that could allow sports fans to watch a few minutes of a tied basketball game or see the last few innings of a pitcher closing in on a no-hitter.
“It’s something that we talk about a lot because Twitter really is the ideal platform for something like that,” Twitter’s global head of sports partnerships, Laura Froelich, told SportTechie. “I can’t necessarily say that it’s something that you’ll see soon, but it’s certainly something that makes all the sense in the world for Twitter.”
NBA commissioner Adam Silver floated the concept — essentially an iTunes for sporting events — while appearing on a panel at last January’s CES.