Twitter announced expanded partnerships with a slew of sports leagues and media companies such as the NFL, MLS, ESPN, The Players’ Tribune, Bleacher Report, and Blizzard Entertainment. Twitter shared the news at NewFronts, the digital media industry’s annual pitch to advertisers.
In extending its agreement with the NFL, Twitter will produce new live programming tied to major events on the football calendar. The league will continue supplying highlights, news, and analysis.
MLS said its renewal with Twitter would add two additional seasons, carrying the agreement through 2022. The two began the collaboration in March 2018 on what was then a three-year deal that included 25 live matches with English-language feeds of games on Univision.