High schools across the nation are starting classes for the year, and high school football players will soon hit the field under the bright lights of every Friday night. This season, Adidas and Twitter plan to screen their efforts nationwide.
The sports apparel and sneaker company and the social media behemoth have teamed up to introduce a series of top high school football matchups across the country called “Friday Night Stripes.” The first game will be live-streamed on Twitter via @adidasFballUS on Sept. 7, featuring two championship-caliber teams in Georgia.
“Combining the passion and excitement of high school football with a premium live video experience from Twitter exemplifies how adidas is the brand that truly fuses sports and culture,” said Jeff McGillis, Adidas’ VP of U.