Twitter today announced another content partnership to bring more live-streamed sports to its social network – this time, with the National Lacrosse League, of all things. While clearly not as popular as the NFL, which Twitter inked a deal with last year, lacrosse represents an opportunity for Twitter to build out a network of sports programming that TV channels don’t want and don’t air because of their smaller numbers.
Individually, these games may not draw in TV-sized crowds. But, combined, these smaller audiences could add up for Twitter.
To some extent, Twitter has already tried to go this route – with eSports.