Pizza chain Pizza Hut has been named as the official marketing partner for Twitch Rivals North America.
As a result of the collaboration, Pizza Hut will bring back its live gaming series Friday Night Bites as a monthly live stream on Twitch.
According to the release, the series will regularly feature celebrities, influencers, and professional gamers in ‘game night/pizza party live streams’.
Each Friday Night Bites episode will feature a number of well-known guests playing games and competing in pizza-themed challenges while having Pizza Hut ordered and delivered live on stream.