Twitch has partnered with media measurement and analytics company Comscore to deliver live streaming viewership analytics.
The deal will combine tagless audience reporting of Twitch streams with Comscore’s digital audience solutions to provide insights into digital consumption behaviours.
The integration of Twitch video metrics with Comscore’s analysis will allow greater insight for potential advertisers and sponsors, according to a release. As a result of the deal, third-party data and insights into Twitch’s “engaged audiences” in the United States and Canada will now be made available to clients.
Carol Hinnant, Chief Revenue Officer at Comscore, commented on the deal in a release: “Our new partnership with Twitch is more proof of Comscore’s dedication to innovation within audience measurement and across screens.