Turner Sports and Snapchat signed a multi-year deal last week right before the 2016 NCAA March Madness Tournament kicks off. The deal features Snapchat creating their Live Story for games and events that Turner Sports covers, and as they do with most of their contracts, the social media giant will split all advertising revenue with Turner Sports.
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For the last six years every game of the NCAA Men’s College Basketball Tournament has been covered live by Turner and its television affiliates which include TNT, and CBS, to name a few.