A record amount of people tuned into March Madness via live streams this year amid an increase in availability and an improvement in the overall quality of streams, according to Conviva, a digital media analytics company that measured the tournament for Turner Sports.
In the first two days of the tournament across all of the over-the-top broadcasts for March Madness, Turner recorded a 7% year-over-year increase in total number of streams watched; a 7% improvement in bitrate, which measures stream quality and resolutions; and a 12% increase in peak viewership, the max number of streamers within any two-second time window.