NEW YORK — For 36 years, the routine of college basketball fans on Selection Sunday has been the same, tuning into CBS at 6 p.m. Eastern time for the big bracket reveal. This weekend, however, the show is moving to TBS for the first time and will be preceded by a four-hour social preshow, Social Madness, that will air on YouTube, Twitter, Facebook, NCAA.com and Turner-owned Bleacher Report.
“Whenever you move something — in this case, network to network — there’s an X factor,” Turner Sports chief content officer Craig Barry said, adding: “It was important to hopefully create a vehicle that had saturation that would create awareness.