North American esports organisation TSM has announced a partnership with automotive company Cadillac.
As a result of the deal, Cadillac has been named TSM’s exclusive automotive partner. According to the release, the partnership is expected to include exclusive features for TSM and esports fans, such as social media content and custom videos, along with experiential events and activations at the TSM Performance Center.
The esports organisation has also confirmed that Cadillac’s logo will be present on TSM’s jersey throughout the duration of the partnership. This is Cadillac’s first partnership with an esports team, as the automotive firm joins the likes of Honda, KIA, and BMW, among others, in supporting the esports space via sponsorship.