Wrapping up the current focus on esports apparel, Travis Anderson, Global VP of Apparel and Commerce at Team Liquid, joins host Adam Fitch on the fourth episode of ESI Focus.
Anderson heads up the apparel and commerce departments at Team Liquid, one of the most prominent and longstanding organisations in esports. Perhaps best known for competitive success, Team Liquid has built a reputation for amazing team apparel and merchandise.
Anderson and Fitch discuss the benefits and challenges of working on a single brand, creating apparel that’s appealing to all, developing the best gear for professional players, and Team Liquid’s ongoing partnership with Marvel.