Obstacle course series Tough Mudder has partnered with social media content company Unilad as it continues to try to build out its brand.
UK-based Unilad produces short videos and articles surrounding current events. If you frequent Facebook, Instagram, Twitter or YouTube, you’ve more-than-likely come across Unilad content. Tough Mudder and Unilad haven’t worked out the exact nature of their deal, but at the very least this extends the social reach of Tough Mudder UK from 750,000 followers on Facebook to Unilad’s 38 million.
“We have not defined our partnership with them,” said Matt Riches, Tough Mudder commercial director for Europe, Middle East, and Africa, in an interview with marketing news site The Drum.