With Super Bowl Sunday comes Super Bowl parties. With Super Bowl parties come alcoholic beverages. That can result in drunk driving, but not if Tostitos can help it.
Just in time for Super Bowl parties, Tostitos created the limited-edition “Party Safe” bag, a bag of Tostitos chips featuring an alcohol-detecting sensor that acts as a reminder for people not to drink and drive. When alcohol is detected, LEDs on the bag turn red in the shape of a steering wheel and reveal a code for an Uber ride with a “Don’t drink and drive” message. The bag’s sensor turns green if alcohol is not detected.