Torque Esports has entered a programming syndication agreement with Blake Broadcasting to reach new markets.
The deal will see content from Torque Esports and its UMG brand be shown in Asia-Pacific, Europe, and North America.
Torque Esports has recently expanded its programming offering to include sim racing, adapting to the gap left in motorsports by COVID-19. It’s said that this development was a driving factor in the deal between the two companies.
Darren Cox, President and CEO of Torque Esports, commented on the agreement in a release: “We had been planning our syndication efforts towards the Esports Upfronts event, which was to be held in April in New York.