Call of Duty League (CDL) franchise Toronto Ultra has announced a partnership with Kraft Heinz Canada brand CRAVE Meals.
As a result, CRAVE Meals will become the official meal partner of the OverActive Media-owned franchise.
The deal will also see the CRAVE Meals’s logo feature on the Ultra’s in-game skins during the Call of Duty League Playoffs competition that takes place at the end of the regular season.
Tyler Keenan, Vice President of Global Partnerships at OverActive Media, spoke on the collaboration in a release: “In competition, on-jersey brand patches are now well-established marketing tools in traditional sports yet relatively new in esports.