Each month, Esports Insider collates the key esports business stories from Latin America — particularly Brazil — into a single article. Here are the region’s biggest stories from July.
Top LATAM esports business developments, July 2021
Free Fire tournament CPN announces Burger King as latest sponsor
![](https://resources.esportsinsider.com/esportsinsider/2021/07/unnamed-13.jpg)
Free Fire tournament CPN (Copa Nobru) announced fast-food chain, Burger King, as its latest sponsor.
According to the release, Burger King will gain a brnd presence during broadcasts and will promote the company’s rewards programme, Clube BK.