Veteran NASCAR driver Tony Stewart gave fans a first person account of his final race this past Sunday at Homestead-Miami Speedway.
As part of 14 Days of Smoke — a special tribute to the 45-year-old Columbus, Ind. native — NASCAR and Stewart had an in-car camera live streaming his last race via Facebook Live on NASCAR’s page. The video had 1.4 million views, 22,000 comments and nearly 10,500 shares to date.
“NASCAR is a vibrant, content-rich sport, and we’ve seen unprecedented social engagement this season by bringing that content straight to our fans,” Scott Warfield, NASCAR Managing Director of Social Media, said in a statement.