In June, TomTom’s CEO spoke of shifting the company’s focus away from the sports wearables market. However, with the launch of TomTom’s Fitness Age, Fitness Points and Personalised Workouts for their sports watches, TomTom is remaining in the game.
“We’ve been working for 18 months on this project and our heart is really in it,” Walter Hermsen, TomTom’s VP for Product Management, told Wareable. “We’re really pushing significant functionality, and we want to take care of those who have bought our products.”
With Fitness Age, a TomTom user is provided with an age based on his or her personal fitness as determined by VO2 max (maximum amount of oxygen an individual can consume per minute for their body weight) with respect to age and gender.