Sports merchandise retailer Fantastics and ticketing distributor Ticketmaster have teamed up for a long-term, industry first partnership. The deal will integrate officially verified tickets and licensed merchandise into the consumer experience of both sites.
The two companies will be able to leverage each other’s internal databases to target new customers and deliver special offers to past customers. Ticketmaster will deploy embedded links on Fanatics.com, FansEdge.com, and Fanatics affiliated team and league sites to provide fans the opportunity to purchase tickets to sporting events while shopping for merchandise.
“As the go-to destination for event tickets and the official ticketing partner to so many incredible sport clients, we’re always looking for ways to enhance the fan experience while simultaneously adding value to our partners,” said Jared Smith, President of Ticketmaster, in a press release.