To see the myriad companies adapting to the digital world, one need only look.
In the last few years, entrenched business models in sport have been challenged by fresh-faced newcomers with different ideas. Esports is a classic disruptor. Down to the way in which competition is played and observed, this precious UFO is flying in the face of traditional sporting models. It is fresh and intriguing, but it also compels a monetisation rethink.
Esports teams and tournament operators (TOs) are not profitable. TOs are largely fighting for peanuts tossed nonchalantly from the hand that feeds them. Teams aren’t yet earning enough from media rights.