Already world-renowned for its reports on the environment, The Weather Channel is now making waves in a different area – sports. The channel’s use of augmented reality in its coverage of complementary topics is blending the line between real and virtual, creating a more engaging experience for viewers.
The AR experiment began in 2015 with a live, three-dimensional representation of a tornado, which the team hoped would make the science behind the phenomena more exciting. Vice President of Design Michael Potts explains, “We were looking for new and interesting ways to engage the viewers beyond having a great presenter at a map telling the forecasts.